Hi, I'm Rochelle!

I started On the Rocks because I wanted to build the kind of creative communications agency I wanted to work with.

With 7+ years of experience across communications, PR, travel, hospitality, entertainment and brand partnerships, I kept seeing the same gap: brands were either doing traditional PR that felt disconnected from culture, or influencer marketing that felt disconnected from the bigger story.

I wanted to bring the two together. So I built something different.

A studio at the intersection of PR, creator partnerships and experiences, where storytelling meets strategy and brand communications, both internal and external, tie it all together.

We work with restaurants, hospitality groups, tourism brands, entertainment companies and lifestyle businesses that want more than visibility. They want to be talked about, remembered and experienced.

Because the best brands aren't just seen.

They're experienced.